Assignment of Marketing Director in temporary management to design the corporate image of a new Italian company that produces orthodontic appliances and palatal devices for the orthodontic industry.

Redesign of the corporate image aimed at internationalisation and repositioning the company in the high-end segment. Review of the Industrial Design Made in Italy services offered to the public, creation of multilingual tools for online marketing and enhancement of distinctive elements such as awards, collaborations with leading research institutes, historical background and projects carried out.