DID YOU EVER TRY

to operate in the premium segment
of your business without achieving the desired results?

THE REASON IS SIMPLE

Marketing is a battle of perception, not of a product.

IN OTHER WORDS

If you suffer from scarcity of customers or poor quality of prospects,
ask yourself who you are inviting into your business with your communication.

BECAUSE IT MAKES THE DIFFERENCE

the way you propose your products and services

NOW THAT THE CONCEPT IS CLEAR

To elevate your customers to the premium segment you need 4 things:
a defined target, a strategy that works, an analytic method and the right instruments

So here we come in the scene

We help professionals and small businesses with turnover up to 5 million euros
to obtain an online communication targeted on the premium segment.

WANT TO KNOW MORE ?

Go on scrolling the premium content of this page to get
a clearer idea on how we will achieve results also in your case.

YOUR TYPICAL CUSTOMER

Define every detail of the target you want to reach

WHY IT'S IMPORTANT

With addressing everyone you get that nobody is feeling touched by your message.
The more specific communication is, the more a clear and defined niche of the population will react to your stimuli

In the Premium segment

We appeal to a more selective audience, but with greater financial resources.
In this context we can help you make the difference in two fundamental aspects:

Specific profiling

Define in great detail the type of people who might be interested in your product or service.

Calibrated communication

Use the most appropriate terminology and strategies to touch the sensitivity of those people you have decided to reach.

THE STRATEGY

Success is never achieved by chance

EVERYTHING HAS TO BE STUDIED IN DETAIL

To create a solution tailored to your case we need to be highly specialized.
This is why we have concentrated our communication skills on 4 specific scopes

Tell us about Yourself

We are a multidisciplinary and international team, able to analyze your business in every technical, commercial, administrative and fiscal aspect. Here is where we give the best results:

High Tech Marketing

Web design and communication specialized for hi-tech companies operating in complex technological fields that need a simplification of the message to be disclosed to their target audience.

Premium & Professional

Web design dedicated to professionals and small businesses that want to raise their target customer to the premium segment by acting with a communication that enhances the high quality of the service offered.

Network Marketing

For companies that want to structure the sale of their services in direct marketing with affiliation systems or in multi level marketing, and require both communication and a system of sales management.

Startup Marketing

Communication and strategies of growth hacking dedicated to those who work in a context of uncertainty, designing products on a market that does not yet exist, looking for a scalable and repeatable business.

THE CUSTOMER JOURNEY

Align the customer experience to the quality you want to express

SO THEY CAN SPEAK WELL OF YOU

If marketing ends where a quality product or service begins,
then it's easier to reach the success you deserve.

How to ensure a good word of mouth ?

The six questions we will help you to answer,
to make sure that each of your customers is satisfied and talk about it

1. Awareness

Are you sure your target audience is aware of having the need that your exclusive product solves?

2. Discovery

Are you present on social, search engines or wherever your target customer seeks the topics related to your product or service?

3. Interest

Are you adequately enhancing your distinctive elements to the competitors in order to attract the customer?

4. Reflection

Are you present in the customers' mind when they are thinking about buying the product or service you sell?

5. Purchase

Are you sure that your online or offline sales process is free of any friction that can stop the customer from buying?

6. Use

Are you sure the experience of use and after-sales services are up to the expectations of the customer you want to attract?

Only at this point

If all the previous aspects are aligned with each other, your client
could give you public support by starting the word of mouth.

But since word of mouth is not a certain fact, in order to increase the probability of this happening, we will help you to communicate your product or service through a storytelling that can be transformed into a social currency for those who spread it, which creates stimuli and emotional reactions, with its own practical validity and public visibility.

MARKETING AUTOMATION

Segment your audience and automate marketing operations

GET ACTION BASED ON INTERESTS

Learn analytically which of your products and services interests each user
and automate targeted marketing actions, combining different techniques

In easy words

6 steps to personalize the experience of each user, by pampering him in his interests,
to turn him into a customer who purchases your product or service.

1. Get organic traffic

Get visits to your website for free through the search engines optimization or through the organic reach of your facebook page.

2. Paid traffic

Integrate organic traffic with online advertising of Google Adwords and Facebook, to bring to your website additional users who are interested in your products and services.

3. Lead generation

Use the funnel marketing for lead generation, which is the process of acquiring names, email addresses, and phone numbers of people interested in your products and services.

4. Analysis and segmentation

Analyze the interests of the users of your website in order to segment them into groups of interest, using tools like facebook pixel and google tag manager.

5. Retargeting advertising

Propose targeted advertising to users who already know you because they recently visited your website or interacted with your facebook page.

6. Emails and messenger Bot

Use tools such as Active Campaign and messenger bots to send emails and messages to users or customers who have taken specific actions.

Ready to make a qualitative leap ?

Go beyond your expectations. Expand your horizons.

Our brands
Digital Fractal
The right mix inbetween Italian creativity and German precision
Hofmann & Giardina GbR
Vat No. DE815584564

Gossholz 12, 88161 Lindenberg im Allgäu
Germany

Via Ferriera 9, 16010 Mele (Genoa)
Italy

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