Bikers Liguria® is Liguria's largest and most active motorcycling community on facebook. The need was to create an identity logo, with which every member could identify themselves regardless of the type of motorbike ridden, and which included a reference to the territory and the community's 7 values. The choice fell on the helmet as the common element for every biker, and it was surrounded by 7 stars representing the values. The region appears twice in the graphic and typical terms are used in the payoff.