Video-record made using amateur on-board and drone footage, of the ‘Dalle Cinque Terre agli Appennini’ (From Cinque Terre to the Apennines) motorbike tour organised with the online community Bikers Liguria, in which 67 motorbikes and 95 people took part. The goliardic slant was purposely chosen to maximise the reaction of community members in sharing the content, virally promoting the organisation of motorbike tours in the area. The video generated over 30,000 views in a week.