The project takes shape in the context of a rebranding process, to reposition in the high-end segment top-level physical training services offered by a doctor and trainer that is multiple Italian champion athlete in various disciplines. The new website is integrated into a marketing ecosystem that gives shape and synergy to 4 different customer activities: physical store, ecommerce, online academy, customised physical training. SEO optimization is aimed to the visibility in the search engines, the website is realized with Web Presence Pro over 3 web domains.