The project was created to divulge online a wealth of top-level technical information on four areas of personal training: mindset, training, integration and body protection. The aim is positioning in the high-end segment of the personal training services offered to the customer. The website is integrated into a marketing ecosystem that gives shape and synergy to 4 different customer activities: physical store, ecommerce, online academy, customised physical training. SEO optimization is aimed to the visibility in the search engines, the website is realized with Web Presence Pro over 3 web domains.